Sherry He

Welcome!

I am an assistant professor of Marketing at Michigan State University. My research interests are in Quantitative Marketing and Empirical Industrial Organization, with a substantive focus on platform policies, user-generated content, innovation and sustainability. I use a combination of causal inference, structural models and state-of-art machine learning methods to inform marketing and policy decision making. I obtained my Ph.D. in Marketing (Quantitative) from UCLA in 2023, and BA in Economics and Statistics with honors from University of Michigan - Ann Arbor in 2017. 

Please find my current CV here.